a user-centric go-to-market strategy

  • Co-design is used as a toolbox to support the development of the 27 e-shape services in a user-centric approach. Existing co-design methods focusing on user-centricity tend to consider that it is all about involving users in the process. However, these methods are not adapted to the challenges specific to the Earth Observation context - high level of technical expertise needed, and heterogeneity of actors to be involved. Thus, based on recent advances of design theory, a co-design method specific to Earth Observation context is being developed within e-shape, especially including a thorough initial diagnosis process to identify the types of problems to be solved and the actors to be involved.
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building on European EO infrastructure and
data assets

  • The goal of e-shape is not to build a new platform but to reveal how to take the best advantage of the existing distributed assets available in Europe. Best practices and the lessons learned are collected out of the implementation of 37 pilots from 7 thematic domains, fostering cross-domains innovation. Each pilot started from preexisting developments and had real end-users involved in the co-design activities. The implementation activities aim at supporting the pilots’ developers with a developer-user-centric approach building an as easy-to-use as possible service from one end to another end, from data to information provision and/or visualization/exploitation. From the data architecture point of view, e-shape uses distributed platforms and services in the most interoperable way as possible. This allows flexibility in terms of development and exploitation of data. It also enables to build more resilient systems to upscale towards more operational EO-business.
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User Uptake
supporting pilots to reach the next level

  • e-shape will design and execute a global user uptake approach aimed at promoting the utilisation of EuroGEO-enabled services at sectorial, national/regional and international level. This will be complemented by targeted liaison activities with key communities (e.g. UN-SDGs, GEO, Copernicus, PRIMA, EIPs, etc.) within the greater EO ecosystem but also among non-traditional actors (e.g. EU associations representing primary application sectors in line with the thematic areas of the showcases. In this context, our activities will be guided by a strategic roadmap and an associated action plan and will be facilitated by the execution of a series of different types of workshops.
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access to knowledge

As understanding one’s environment is essential for product development, e-shape shall seek to capture and share insights regarding user requirements, policy priorities, market, technology and investment trends through its dedicated business boosting channel.

access to technology

The successful delivery of EO-based solutions is largely dependent on the enabling resources required. Therefore, e-shape shall strive to facilitate access to EO data (satellite, in-situ, airborne, etc.) and provide appropriate tools (data analytics, cloud resources, etc.). The project also coordinates with DIAS to promote access to European cloud computing resources.


access to markets

e-shape will systematically support EO solution providers to address the needs of different markets and deliver value to the stakeholders active therein. This is pursued with large-scale, cross-border and cross-sectorial collaboration efforts, matchmaking, networking, and dedicated tools such as eoMALL.

access to capital

Through its onboarding process, e-shape will offer EO solution providers the opportunity to become a new partner in the e-shape consortium. A grant of up to EUR 50,000 will be made available to each onboarded partner along with access to several key tools. In addition, e-shape will help the EO community navigate the available funds and investment opportunities through a dedicated tool.

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